Background
Baewithglossy began in January 2017, followed the popularity of the beauty & skincare brand Glossier in the United States, by being the Instagram shop platform that allows Thai beauty-lovers to pre-order Glossier products that have not yet been marketed in Thailand.
Baewithglossy focuses on niche and specific beauty brands that concern highly on the ingredients in terms of the products being organic and cruelty-free. Within the past two years (2017-2019), the store has grown and has sold over 30 different brands including Krave Beauty, Drunk Elephant, RMS Beauty, Tower 28 and more. The company has gained more than twenty-two thousand followers on its Instagram shop and has approximately a total of 23,300 followers today.
Vision and Mission
Vision
To be the accessible platform for Thai beauty-lovers to reach niche, healthy cosmetic and skincare products from high quality brands that have not yet reached out to Thailand completely.
Mission
Delivering quality, healthy, and unique beauty products that speak to Thai customers directly. Considering cosmetics not only as complementary products but as a product that customers can rely on and relate to their inner self and beauty.